Municipality Bled, which is part of the Gorenjska statistical region, measures 72 km2; this ranks it 96th among Slovene municipalities.

Statistical data for 2010 reveal the following:

In the middle of 2010 about 8,100 people (about 3,950 men and 4,150 women) were living in the municipality, which ranks Bled 65th among Slovene municipalities. The population density was 112 people per square kilometre, which was higher than the national average of 101 people per square kilometre.

The number of live births was higher than the number of deaths, which means that natural increase per 1,000 population in the municipality was positive. It was 3.8 (in Slovenia 1.8). The number of people who moved from the municipality was higher than the number of people who moved into the municipality, so net migration per 1,000 population in the municipality was negative. It was -4.7. The sum of natural increase and net migration per 1,000 population in the municipality was negative. It was -0.9 (in Slovenia 1.6).

The mean age of people in Bled was 43.2 years, which was higher than the national average (41.6).

As in most Slovene municipalities, in Bled the number of old people was higher than the number of young people: there were 145 people, aged 65 or more, per 100 people aged 0–14. This ratio shows that the value of the ageing index was higher than the national average of 117. It also shows that the mean age of people in Bled is growing more rapidly than in Slovenia as a whole. Data by sex show that the ageing index for women was in all Slovene municipalities higher than the ageing index for men. In Bled – as in most Slovene municipalities – more women were 65+ years old than 14 or less; for men the situation was the same.

Bled had 2 kindergartens. They were attended by 253 children or 71% of all children aged 1–5, which was less than the national average of 74%. In the school year 2010/2011 elementary schools in Bled were attended by about 580 pupils, while various upper secondary schools were attended by about 300 pupils. There were 54 students and 8 graduates per 1,000 people in the municipality; in Slovenia the averages were 52 per 1,000 and 10 per 1,000, respectively.

Among people aged 15–64 (i.e. working age population) about 58% were persons in employment (i.e. persons in paid employment or self-employed persons), which is less than the national average of 59%.

The registered unemployment rate was 7.0%, which is less than the national average (10.7%). As in most Slovene municipalities, more women than men were unemployed.

In Bled, average monthly gross earnings per person employed by legal persons were about 5% lower than the annual average of monthly earnings for Slovenia; and net earnings about 4% lower.

Every 50th person in the municipality was receiving at least one financial social assistance. In Slovenia as a whole every 22nd person received at least one financial social assistance.

The value of gross investment in new fixed assets in the municipality (EUR 2,239 per capita) was higher than the national average (EUR 2,176 per capita).

In 2010, there were 469 dwellings per 1,000 population. About 68% of dwellings had at least three rooms. Average size of dwellings in the municipality was 90 m2.

About every other person in Bled had a car (59 passenger cars per 100 population); cars in this municipality were on average 8 years old.

In tourist accommodations in the municipality around 220,800 arrivals and 549,600 overnight stays of tourist were recorded, which is approximately 7.3 % of all arrivals and 6.2 % of all overnight stays of tourist in Slovenia.

In 2010, 418 kg of municipal waste per person was collected in Bled, which is 29 kg more than on average in Slovenia.