Our most north-eastern and flat region is characterised by agriculture. Fertile soil, the continental climate and flat land provide good conditions for field crops farming and mixed cropping, which is a typical activity of agricultural holdings in the region. Field crops cover more than three quarters of total utilised agricultural area or twice as much as the national average.
On the other hand, its geographical position and bad traffic connections deteriorate the economic position of this region, which reflects in its low GDP per capita (EUR 11,160 in 2007) and the highest rate of registered unemployment in the country (in 2008 almost twice higher than the national average). The unfavourable economic situation is accompanied by unfavourable population trends. Pomurska had the highest negative annual population growth rate (-4.0‰) in 2008. Decrease in the number of population is mainly a result of high mortality and low fertility. According to data on the total fertility rate, on average only 1.27 children per one woman between 15 and 49 years of age were born in 2008. Decrease in the number of population resulted also from the emigration to other Slovenian regions. Natural features for health tourism, hunting and rural tourism at the wine trails, accompanied by the Mura River, contribute to the tourist recognition of the region that creates almost a tenth of total overnight stays in Slovenia.