Online purchases, Slovenia, 2020
Online purchasing is growing: 52% of 16–74-year-olds made at least one online purchase in the last 3 months
52% of individuals aged 16–74 years purchased online in the last 3 months (before interviewing). In this period, 50% of them purchased or ordered physical products. 51% of e-buyers made 1–2 online purchases and most of them (29%) made online purchases in the value from EUR 100 to EUR 299.
In the last 12 months almost two thirds of 16–74-year-olds purchased online
63% of individuals aged 16–74 purchased online (bought or ordered a product or a service) in the last 12 months (56% in 2019). As in the previous year, the share of e-buyers increased in all age groups. There were 88% of e-buyers among 25–34-year-olds (78% in 2019), followed by 16–24-year-olds (84%; 77% in 2019), 35–44-year-olds (80%; 71% in 2019), 45–54-year-olds (64%; 56% in 2019), 55–64-year-olds (40%; 35% in 2019) and 65–74-year-olds (22%; 18% in 2019).
More than half of e-buyers in the last 3 months made 1–2 online purchases
51% of e-buyers made in the last 3 months 1–2 online purchases. 31% made 3–5 online purchases, 10% 6–10 online purchases and 8% more than 10 online purchases.
What was the value of online purchases in the last 3 months?
Half of 16–74-year-olds purchased or ordered online in the last 3 months physical products. 25% of 16–74-year-olds purchased in this period clothes (including sport clothing), shoes or accessories, (e.g. bags, jewellery). 13% purchased consumer electronics (e.g. TV-sets, stereos, cameras) or household appliances (e.g. washing machines), 11% medicine or dietary supplements (e.g. vitamins), 10% cosmetics, beauty or wellness products, 9% sports goods (excluding sport clothing) and the same percentage desktops, laptops, tablets, mobile phones or accessories and furniture, home accessories (e.g. carpets or curtains) or gardening products (e.g. tools, plants). 8% purchased online children’s toys or childcare items (e.g. nappies, bottles, baby strollers) and the same percentages printed books, magazines or newspapers. 6% ordered via the Internet deliveries from restaurants, fast-food chains, catering services and 3% food or beverages from stores.
E-buyers most often ordered or purchased physical products from online sellers from Slovenia
87% of e-buyers that ordered or purchased in the last 3 months physical products online purchased them from online sellers from Slovenia. 43% purchased them from online sellers from other EU Member States and 28% from online sellers from the rest of the world. For 2% of e-buyers of physical products the country of origin of the online seller was unknown.
28% of e-buyers of physical products ordered or bought them from private individuals, e.g. via a websites such as Bolha, prodajko.si, eBay, Facebook Marketplace.
A fifth of 16–74-year-olds purchased online digital products or services
20% of 16–74-year-olds purchased online in the last 3 months digital products or services. 8% subscribed to film or services as a streaming service or downloads (e.g. Netflix, HBO GO), 7% purchased computer or other software as downloads including upgrade, 6% purchased games (for smartphones, tablets, computers or consoles) as downloads or they played them online. 4% purchased e-books, online-magazines or online-newspapers and the same percentage music as downloads or as a streaming service (e.g. iTunes, Google Play, Amazon Music).
When buying services online, accommodation services predominated
19% of 16–74-year-olds ordered or purchased online in the last 3 months services. 15% organised accommodation services over the Internet: 13% in a hotel, hostel (e.g. via web portal or website) or travel agency and 4% from private individuals (e.g. room, apartment, house, cottage via web platform Airbnb). 11% purchased online tickets for cultural or other events (e.g. cinema, concerts, fairs), 7% subscribed or extended subscription for Internet access or mobile phone services. 8% organized transport services: 7% plane tickets, tickets for bus or train, hired a ride (e.g. via GoOpti), taxi, car and 2% organised transport with a car from private individuals as co-driver (e.g. via prevoz.org, BlaBlacar).