Digital Entrepreneurship, detailed data, Slovenia, 2019

The purposes of the Internet usage in enterprises with at least 10 persons employed

Half of enterprises use social media, 46% use voice or video calls applications over the Internet and 27% pay for advertisements on the Internet.

  • 12/3/2019
  • |
  • final data
The Internet is the basic element of the digital society that is changing how we carry out activities in private and business life. In the first quarter of 2019, 74% of persons in Slovenia aged 16–74 years used the Internet every day or almost every day. At the same time, the Internet is a strategic tool for increasing productivity, development of business models, etc., in enterprises. 


More than half of persons employed use computers with access to the Internet for business purposes

99% of enterprises with 10 persons employed have access to the Internet. 52% of persons employed use computers, portable devices or smartphones with access to the Internet for business purposes. Regarding the enterprise size (number of persons employed), these devices with access to the Internet are used by 54% of persons employed in small enterprises, 49% in medium-sized enterprises and 53% in large enterprises. Regarding the enterprise activity, the share of usage among persons employed was 42% in manufacturing and 64% in service activities. 

Besides access to the Internet, the speed of the Internet connection – the speed of data transfer – is also important. 45% of enterprises have a maximum contracted download speed of the fastest fixed Internet connection at least 30 Mbit/s (41% in 2018). 22% have the speed at least 30 but less than 100 Mbit/s (21% in 2018) and 22% at least 100 Mbit/s (19% in 2018).  

83% of enterprises provided to the persons employed portable devices (e.g. portable or tablet computers, smartphones) that allow a mobile connection to the Internet using mobile telephone networks. These devices were provided to 25% of persons employed in enterprises with at least 10 persons employed (23% in 2018).  


Almost half of enterprises use voice or video call applications over the Internet for business purposes

Internet accessibility, connectivity of devices to the Internet has made it possible to develop new online services that replace or supplement traditional services. These so-called OTT (over-the-top) services allow among other things voice or video calls via the Internet, instant messaging. 

OTT services – voice or video call applications over the Internet for business purposes – are used by 46% of enterprises with at least 10 persons employed, e.g. Skype/Skype for business, Viber, FaceTime, WhatsApp/WhatsApp Business, WebEx. Regarding the enterprise size, these applications for telephoning or video telephoning over the Internet are used by 41% of small, 65% of medium-sized 79% of large enterprises. 


Half of enterprises use social media; almost a quarter of enterprises have a profile on at least two social media 

Social media are an important factor in marketing and enable enterprises to communicate directly with customers. Half of enterprises with at least 10 persons employed use social media (47% in 2017). Regarding the enterprise size, social media are used by 48% of small, 56% of medium-sized and 82% of large enterprises. 27% use only one social medium and 24% at least two social media. 

49% of enterprises with at least 10 persons employed have a profile on social networks, e.g. Facebook, LinkedIn (45% in 2017), 23% on multimedia content sharing websites, e.g. YouTube, Instagram (17% in 2017), 8% their own blog or microblog, e.g. Twitter profile (7% in 2017), while 2% of enterprises use Wiki based knowledge sharing tools (which is the same as in 2017).

83% of enterprises with at least 10 persons employed that have a profile on social media used them for various purposes. 70% of enterprises used them for the purposes of advertisement, e.g. to develop enterprise image or to market goods or services, their launching, 45% for the communication with their customers, for obtaining or responding to customers opinions, reviews, questions, and 39% for recruitment of employees. 13% of enterprises involve in this way their customers in the development or innovation of goods or services they provide.     

83% of enterprises are present on the Internet with a website (their own or they are presented on the website of their parent enterprise). 35% of enterprises have a link or references to the enterprise's social media profiles on the website.  

29% of enterprises with websites use information about visitors' behaviour on their websites, e.g. clicks, items viewed, for example for advertising or improving customer satisfaction. This information is used by 27% of small, 35% of medium-sized and 52% of large enterprises with a website.


More than a quarter of enterprises pay for advertisements on the Internet

For the enterprises it is important to adjust their advertisements in the digital world so that they can reach their customers at the right time. 27% of enterprises with 10 or more persons employed pay for advertisements on the Internet, e.g. adverts on search engines, on social media, e.g. Facebook, Google, YouTube, or on other websites, etc. (22% in 2018). Advertisements on the Internet were paid by 26% of small, 28% of medium-sized and 41% of large enterprises.
 
92% of enterprises that pay for advertisements on the Internet use the targeted advertising method based on website content or keywords searched by users (contextual advertising); 28% use the method based on the tracking of Internet users' past activities or profile (behaviour advertising), 27% geo advertisements based on the geolocation of Internet users and 5% other methods of targeted advertising.


Detailed data for 2019 available in the SiStat Database

With the usage of the Internet, the digitalization of business, it is crucial to ensure secure usage of ICT in enterprises. Detailed data on the secure usage of ICT, usage of social media, electronic sharing of the information within the enterprises, e-commerce in enterprises, etc., are available in the SiStat Database. 
METHODOLOGICAL NOTE
The published data are estimates derived from the survey on the sample which represents enterprises with at least 10 persons employed.
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