Online purchases, Slovenia, 2018
More than half of individuals aged 16–74 purchased online
51% of individuals aged 16–74 years purchased online in the period of 12 months. Online shopping is increasing in all age groups. More than three quarters of e-buyers purchased from online sellers in Slovenia.
In
the first quarter of 2018, 81% of individuals aged 16–74 years used the
Internet in the last 12 months. These individuals used among others the Internet
also for online shopping, which enables simple and quick purchase of products
or services even beyond the borders of Slovenia, without the need for running
through stores. Enterprises are also aware of the importance of online shopping
as they can gain access to new markets in this way. In 2017, 21% of enterprises in Slovenia with at least 10 persons employed generated part of their turnover via web sales.
Over half of 16–74-year-olds purchased online in the period of 12 months
51%
of individuals aged 16–74 years purchased online (bought or ordered product or
a service) in the period of 12 months (from April 2017 to March 2018) (46%;
2017); 53% men and 48% women (45% men and 47% women in 2017). The share of
individuals who purchased online in this period increased in all age groups. The
majority of e-buyers were among 25–34-year-olds (77%), followed by
16–24-year-olds (71%), 35–44-year-olds (66%), 45–54-year-olds (50%),
55–64-year-olds (26%) and 65–74-year-olds (17%).
The
share of 16–74-year-olds who purchased online in the period of 12 months more than
doubled in the last ten years.
Women purchase more often
clothes, food or groceries and men household goods, computer hardware or
electronic equipment online
As
in the previous year, e-buyers aged 16–74 years purchased over the Internet in
the period of 12 months most often clothes, sport goods or shoes (46%); 39% of male and 55% of female e-buyers. 35% purchased
household goods, e.g. household appliances, furniture, etc. (44% of male and
25% of female e-buyers), 21% food or groceries, where there are more female
e-buyers (29%) than male (14%), 16% medicine, food supplements, e.g. vitamins
(11% of male and 20% of female e-buyers), 15% computer hardware (23% of male
and 6% of female e-buyers), 13% electronic equipment (19% of male and 7% of
female e-buyers) or books, magazines, newspapers in printed or electronic form
(11% of male and 16% of female e-buyers).
32%
of e-buyers booked or arranged holiday accommodation, e.g. in hotels,
apartments over the Internet (27% of male and 37% of female e-buyers), 23%
purchased tickets for various events online, e.g. for concerts, movies, etc.
(21% of male and 25% of female e-buyers) and 13% purchased plane tickets, hired
or arranged transport (14% of male and 13% of female e-buyers).
Male e-buyers purchase more
often from online sellers from abroad
As
in the previous year, the majority of e-buyers in the period of 12 months
purchased from online sellers in Slovenia (76%; 77% in 2017). The share of
e-buyers who purchase online from online sellers in other EU Member States
decreased (43%: 48% in 2017) and the share of online purchases from sellers
from the rest of the world increased (31%: 28% in 2017). The country of origin
of the online seller was unknown to 2% of e-buyers.
The
review by the sex of the e-buyers shows that male e-buyers purchase more often
from online sellers in other EU Member States (47%) than female e-buyers (38%)
and from online sellers in the rest of the world (35% of male and 27% of female
e-buyers). 80% of female and 72% of male e-buyers purchased from online sellers
in Slovenia.
The number and estimated
value of online purchases in the period of three months
Men made more online
purchases in the period of three months
39%
of individuals aged 16–74 years purchased online in the first quarter of 2018
(35% in 2017). The majority of these e-buyers made in this period 1–2 purchases
online (51%; 47% in 2017), 33% 3–5 online purchases (36% in 2017), 9% 6–10
online purchases (12% in 2017) and 7% more than 10 online purchases (5% in
2017).
As
regards sex, 53% of female e-buyers and 49% of male e-buyers made 1–2 online
purchases. 31% of female and 35% of male e-buyers made 3–5 online purchases, 8%
of female and 11% of male e-buyers 6–10 online purchases and 8% of female and
6% of male e-buyers more than 10 online purchases.
Estimated value of online
purchases was in the period of three months between less that EUR 50 or between
EUR 50 and EUR 99
The
most frequently estimated value of online purchases (in the period of three
months) was in total less than EU 50 or between EUR 50 and EUR 99 (31%). 28% of e-buyers
made online purchases in the value between EUR 100 and EUR 499, 6% between EUR
500 and EUR 999 and 2% EUR 1,000 or more. 2% of e-buyers could not estimate the
value of their online purchases.
Male
e-buyers most often made in this period online purchases the estimated value of
which was between EUR 50 and EUR 99 (31%). 29% of male e-buyers made online
purchases where the estimated value was less than EUR 50, 27% between EUR 100
and EUR 499, 8% between EUR 500 and EUR 999 and 3% EUR 1,000 or more.
Female
e-buyers most often made online purchases the estimated value of which was less
than EUR 50 (34%). 30% of female e-buyers made online purchases where the estimated
value was between EUR 50 and EUR 99 and between EUR 100 and EUR 499, 4% between
EUR 500 and EUR 999 and 1% EUR 1,000 or more.
