Online purchases, Slovenia, 2017
Online purchases are increasing
46% of individuals aged 16–74 years purchased online in the period of 12 months. Half of e-buyers purchased online clothes, sport goods or shoes. The majority of e-buyers didn’t encounter any problems when purchasing online (85%).
E-shopping offers many advantages from the ability to shop anytime and anywhere, to access to a wide range of products and services, ability to compare them, affordable prices, etc.
To what extent have individuals aged 16–74 years purchased online in the period of 12 months?
46% or around 703,080 individuals aged 16–74 years purchased online (bought or ordered a product or a service) in the period of 12 months (from April 2016 to March 2017) (40%; 2016). 47% of females and 45% of males purchased online. The share of e-buyers increased in all age groups in comparison with the previous year. As in previous years, the majority of e-buyers were among 16–24-year-olds and 25–34-year-olds (70%), followed by 35–44-year-olds (59%), 45–54-year-olds (46%), and 55–64-year-olds (20%). The share of e-buyers was the lowest among 64–74-year-olds (11%).
Half of e-buyers purchased clothes, sport goods or shoes online
E-buyers aged 16–74 years purchased most often online in the period of 12 months clothes sport goods or shoes (50%) (44%; 2016). 38% of e-buyers purchased households goods, e.g. households appliances, furniture, etc. (38%; 2016), 31% food or groceries (28%; 2016), 22% computer hardware (17%; 2016) and 20% electronic equipment, e.g. TV, mobile phone, camera, etc. (22%; 2016).
26% of e-buyers purchased tickets for various events online (28%; 2016), 25% arranged holiday accommodation (the same as in 2016) and 14% purchased online plane tickets, hired cars or arranged other travel arrangements (17%; 2016).
Almost half of books purchased online downloaded over the Internet
15% of e-buyers purchased online in the period of 12 months books, magazines, newspapers; 45% of them downloaded or accessed the books over the Internet and 31% accessed in this way magazines or newspapers.
10% of e-buyers purchased video games, other computer software or software upgrades; 74% of them downloaded them from the Internet. 9% of e-buyers purchased films or music; 81% of them downloaded or accessed films or music via the Internet.
More than three quarters of e-buyers purchased online from online sellers in Slovenia
The majority of e-buyers in the period of 12 months purchased from online sellers in Slovenia (77%). 48% of e-buyers purchased from online sellers from other EU countries and 28% from the rest of the world.
E-buyers most often purchased online from sellers from abroad physical goods, e.g. clothes, electronic equipment, households equipment, etc. (76%); 24% of e-buyers purchased travel, accommodation or holidays arrangement, e.g. reserved accommodation, purchased plane tickets, hired a car, etc., and 15% of e-buyers downloaded or accessed products from the Internet, e.g. films, music, books, paid applications, etc.
Slower speed of delivery than indicated the most often encountered problem when purchasing online
85% of e-buyers didn’t encounter any problems when purchasing online in the period of 12 months (78%; 2016). E-buyers most often encountered the problem that the speed of delivery of a product bought or a service ordered was slower than indicated (6%); 4% of e-buyers encountered the problem that the foreign retailer didn’t except orders from Slovenia and that they received wrong or damaged goods, 3% encountered technical failure of website during ordering or payment and 2% of e-buyers had final costs higher than indicated.
How many online purchases were performed by individuals aged 16–74 years and what was the value of online purchases in the first quarter of 2017?
Majority of e-buyers performed 1–2 purchases online
35% or around 532,440 individuals aged 16–74 years purchased online in the first quarter of 2017 (30%; 2016). In comparison with the previous year, there were no major changes in the number of performed online purchases. The majority of e-buyers performed 1–2 purchases online (47%) (44%; 2016), 36% 3–5 purchases online (38%; 2016), 12% 6–10 purchases online (13%; 2016) and 5% more than 10 purchases online, which is the same as in 2016.
Most frequently estimated value of online purchases was between EUR 100 and EUR 499
The most frequently estimated value of online purchases in the first quarter of 2017 was between EUR 100 and EUR 499 EUR (32%) (35%; 2016). 31% of e-buyers performed purchases online in the estimated value less than EUR 50 (30%; 2016), 27% between EUR 50 and EUR 99 EUR (26%; 2016) and 4% between EUR 500 and EUR 999 or more that EUR 1,000.
The survey was partly funded in the framework of the technical support activities (studies, evaluations and other bases, analysis, strategic programming documents) under the Operational Program for the Implementation of the EU Cohesion Policy in the period 2014–2020 for the goal of investments in growth and jobs, which is co-funded by the European Union Cohesion Fund and the Republic of Slovenia.