Usage of information-communication technologies in households and by individuals, Slovenia, 2015

28% of persons aged 16–74 years purchased online in the first quarter of 2015

28% of persons aged 16–74 years purchased over the Internet in the first quarter of 2015. Most of these e-buyers performed 1–2 online purchases. 32% of e-buyers spent between EUR 100 and EUR 499 on online purchases.

  • 5 November 2015 at 10:30
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  • final data

In the period of three months e-buyers most often performed 1-2 purchases online, the estimated value of the online purchases was between EUR 100 and EUR 499
73% of persons aged 16–74 in Slovenia used the Internet in the first quarter of 2015, and 18% sold goods or services over the Internet. 28% of persons purchased online in the same period (26%; 2014). In the period of three months the majority of these e-buyers performed 1–2 purchases (53%), 32% 3–5 purchases, 11% 6–10 purchases and 4% more than 10 online purchases.

A third of e-buyers performed in the period of three months online purchases in the estimated value between EUR 100 and EUR 499 (32%), 30% in the value between EUR 50 and EUR 99, and 27% in the value less than EUR 50. 6% of e-buyers performed online purchases in the value between EUR 500 and EUR 999 and 3% more than EUR 1,000. 1% of e-buyers were unable to estimate the value of their online purchases in the period of three months.

As regards cohesion regions, in the first quarter of 2015 29% of persons aged 16–74 bought over the Internet in Zahodna Slovenija and 27% in Vzhodna Slovenija. E-buyers in Zahodna Slovenija performed in this period most often 1-2 online purchases (52%), 31% of e-buyers performed online purchase in the value of EUR 50 to EUR 99 and the same share in the amount of EUR 100 to EUR 499 (31%). E-buyers in Vzhodna Slovenija also performed most often 1-2 online purchases (54%); the estimated value of the online purchases was most often between EUR 100 and EUR 499 (33%). 


Men purchased more often over the Internet in the period of twelve months
39% persons aged 16–74 years purchased – bought goods or services – over the Internet in the last 12 months (between April 2014 and March 2015) (37%; in 2014). E-buyers were the most numerous in the age group 25–34 years (67%), followed by 16–24 year-olds (61%), 35–44 year-olds (49%), and the fewest e-buyers were aged 65–74 years (7%).

There were more e-buyers among men 42% (39%; 2014); among women there were 36% e-buyers, which is the same as in the previous year.


Online purchases of clothes, sporting goods predominate
In the period of 12 months e-buyers purchased or submitted orders over the Internet most often for clothes, sporting goods, shoes (45%), followed by online purchases of household goods such as furniture, households appliances, toys, etc. (28%); food or groceries, cosmetics (27%) and electronic equipment e.g. TV (21%). Holiday accommodations (e.g. booking of accommodations) and tickets for events predominated as services purchased online (21%).

The majority of e-buyers performed online purchases at national sellers (76%), 43% at sellers from other EU Member States and 26% at sellers from the rest of the world.


Later delivery of ordered goods the most common problem encountered by e-buyers
In the last 12 months when buying or ordering goods or services online e-buyers encountered most often problems related to slower speed of delivery than indicated at the online purchase (7%). To 5% of e-buyers wrong or damaged goods were delivered, 4% of e-buyers encountered technical failure of the website during ordering or payment online and problem that a foreign seller did not receive orders from Slovenia, 2% of e-buyers were confronted with higher final cost than indicated at online purchase, e.g. higher delivery costs, and with problems regarding complaints and redress of goods, and 1% of e-buyers were victims of fraud, e.g. ordered goods or services not received, somebody misused they credit card. The majority of e-buyers (78%) did not encounter any problems.


Preference to shop in person, possibility to see the product – most common reason against online purchases
Persons that answered in the first quarter of 2015 that they didn’t purchase online in the period of 12 months stated as the main reason that they prefer to shop in person (88%). 32% had concerns regarding the security when paying online and privacy concerns, 27% thought that they lack the necessary skills or knowledge, 20% had concerns about receiving or returning goods, complaint, redress concerns, and 14% stated as a reason that the don’t have a payment card to pay over the Internet.  

Infographic 1: Online purchases by persons aged 16–74 years
Infographic 1: Online purchases by persons aged 16–74 years
Source: SURS
METHODOLOGICAL NOTE

The survey was partly funded by the European Union through the European Regional Development Fund. The operation was performed under the Operational Programme for Strengthening Regional Development Potentials 2007–2013, development priority Technical Assistance.

When making use of the data and information of the Statistical Office of the Republic of Slovenia, always add: "Source: SURS". More: Copyright.