World tourism day

Millions of tourists, thousands of opportunities

A record number of foreign tourist arrivals (2.4 million) was recorded in Slovenia in 2014. Most of the foreign tourists came from Italy, Austria and Germany. The Slovenian residents went on 2.6 million tourist trips abroad in 2014. The most visited country was Croatia.

  • 21 September 2015 at 10:30
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September 27 is World Tourism Day. It has been thus since 1980, when this day was proclaimed as World Tourism Day by the World Tourism Organization (UNWTO). The main purpose of this day is to raise people’s awareness of the role of tourism within the international community and its social, cultural, political and economic values worldwide. The theme of this year's World Tourism Day is One billion tourists, one billion opportunities.


One billion international tourist arrivals worldwide …

In 2012, the number of international tourist arrivals exceeded the one billion mark for the first time. According to the World Tourism Organization, the number of international tourist arrivals already exceeded 1.1 billion (1.133 billion) in 2014.

According to Eurostat, Spain (52.4 million), Italy (51.7 million) and France (46.1 million) recorded the most international tourist arrivals among the EU-28 Member States in 2014.


… 2 million foreign tourist arrivals in Slovenia

In 2000, the number of foreign tourist arrivals exceeded one million for the first time since the independence of Slovenia. In 2011, it exceeded 2 million for the first time. In the record-breaking 2014, foreign tourist arrivals exceeded 2.4 million (2,411,000 foreign tourist arrivals were recorded). 
 

Which areas attract most foreign tourists, where do they stay the longest?

In 2014, the majority of foreign tourists arrivals in Slovenia, almost 652,000 (or 27% of all foreign tourist arrivals), were recorded in mountain resorts. In the municipality of Ljubljana 534,000 (22%) foreign tourist arrivals were recorded, while in the seaside resorts 373,000 (15%) foreign tourist arrivals were recorded. Foreign tourists stayed the longest in health (spa) resorts, where they spent 3.8 nights on average. In seaside resorts, they spent 3.2 nights on average and in mountain resorts 2.6 nights.


Where do foreign tourists come from?

In 2014, most foreign tourists came from Italy, Austria and Germany. Tourists from these three countries together generated almost 40% of all foreign tourist arrivals. Most foreign tourist arrivals, i.e. 443,000 (or 18% of all foreign tourist arrivals in Slovenia), were generated by Italian tourists, followed by Austrian (266,000 or 11%) and German tourists (251,000 or 10%).
 
The largest number of Italian tourists came to the seaside resorts, where 101,000 or 23% of Italian tourists’ arrivals were recorded in 2014. Most Austrian tourists’ arrivals were recorded in health (spa) resorts (97,000 arrivals, or 37% of Austrian tourists’ arrivals), while most arrivals of German tourists were recorded in mountain resorts (93,000 arrivals, or 37% of German tourists’ arrivals).


Where do Slovenian residents travel to? 

According to data from the Survey on Tourism Travels of Domestic Population, Slovenian residents aged 15+ went on 2,642,000 tourist trips abroad in 2014. Croatia was the destination for more than half (57%) of all tourist trips abroad. Austria and Italy were the destinations for 6% of tourism trips abroad, followed by Bosnia and Herzegovina (5%) and Germany (4%). 


Tourism and tourism-related activities employ 33,000 persons in employment 

At the end of 2014, 31,589 persons were employed in accommodation and food service activities (which include the majority of tourism-related activities), while travel agency, tour operator and other reservation service and related activities employed 1,809 persons in employment (33,398 persons in employment in total or 4% of total persons in employment). The share of persons in employment in accommodation and food service activities was the highest in municipalities Kranjska Gora (37%), Moravske Toplice (33%) and Dolenjske Toplice (30%).
Chart 1: Foreign tourist arrivals, Slovenia
Chart 1: Foreign tourist arrivals, Slovenia
1) Break in the time series.
Source: SURS
Map 1: The number of foreign tourist arrivals in absolute terms and per capita, EU-28, 2014
Map 1: The number of foreign tourist arrivals in absolute terms and per capita, EU-28, 2014
Source: Eurostat (http://ec.europa.eu/eurostat, 16. 9. 2015)
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