Digitization of accommodation activities, 2023
For more than half of enterprises in accommodation activities digital transformation not essential for business
44% of enterprises in accommodation activities (I 55) paid to advertise on the Internet. 72% were hampered by problems in the digital transformation of the business. In 2022, 56% generated turnover with reservations received via the Internet.
Over two fifths of enterprises paid to advertise on the Internet
In 2023, 66% of employees and self-employed in the accommodation activities (I 55 according to NACE Rev. 2) had access to the Internet for business purposes (51% in EU-27). The largest share (37%) of enterprises in these activities used fixed connection to the internet, with the maximum contracted download speed at least 30 but less than 100 Mbit/s and 17% at least 1 Gbit/s.
Digitisation of tourism is important for increasing value added and for its sustainable transformation. Data and their use also play a key role for making data-based decisions and developing new services.
Enterprises with 10 or more employees and self-employed that are active in accommodation activities (I 55 according to NACE Rev. 2) used the Internet in 2023 also for the following purposes:
38% of enterprises purchased cloud computing services (46% in EU-27). 30% purchased security software applications (e.g. antivirus program, VPN), 27% office software (word processors, spreadsheets), 26% e-mail, 19% storage of files (all types of files, copies of enterprise files) and finance or accounting software applications and 16% hosting of the enterprise’s database.
Digitisation of business processes and use of data:
Lack of relevant expertise in the enterprise among main reasons for not using artificial intelligence technologies
3% of enterprises used artificial intelligence technologies (AI) (6% in EU-27). Most often used AI was AI technology for identifying objects or persons based on images or videos, e.g. recognition of products, finger prints, faces, objects (3%). AI was most often used for ICT security (80% of enterprises that used AI).
Among enterprises that are not AI users (97%), 11% considered using it. For these enterprises, the reasons for not using it are for all: lack of relevant expertise in the enterprise, incompatibility with existing equipment, software or systems, concerns regarding violation of data protection and privacy, and lack of clarity about the legal consequences, e.g. liability in case of damage caused by the use of artificial intelligence. 94% stated as a reason difficulties with availability or quality of the necessary data, 56% ethical considerations and half that the costs seem too high. 44% of enterprises stated that AI technologies are not useful for the enterprise.
More turnover generated with reservations via online reservation platforms than via own websites
In 2022, 56% of enterprises in activities I55 generated turnover with web sales – received reservations via the Internet (72% in EU-27): 44% via their own or a website of their parent enterprise (63% in EU-27) and 54% via online reservation platforms (61% in EU-27).
In 2022, enterprises generated with web sales 14.2% of their turnover (excluding VAT): 7.0% via their own or a website of their parent enterprise and 7.2% via online reservation platforms. 5.0% of the turnover was generated with reservations received from Slovenia, 6.8% from other EU Member States and 2.4% from other countries.
More than half of the enterprises stated that digital transformation is not essential for successful performance of enterprise
In 2023, almost three quarters of enterprises in accommodation activities were hampered by problems in digital transformation of business (72%).
In 51% of enterprises rapid adjustment of the management or operations of the enterprise was not possible, e.g. rapid experimentation in the usage of digital technologies, adaptation to changes in the environment, 49% were hampered by lack of financial resources, 46% by lack of relevant staff or knowledge or executives in the enterprise who are responsible for key processes lacked knowledge of the capabilities of digital technologies. In 43% of enterprises business processes within the enterprise were not connected.
More than half (56%) of enterprises stated that digital transformation is not essential for successful performance of enterprise.
The largest share of employees in accommodation activities have basic digital skills
In 2023, 47% of individuals aged 16–74 years had at least basic digital skills. Among employees in section I Accommodation and food service activities (I55 and I56 according to NACE Rev. 2), the share was 52% (58% in EU-27). 21% had above basic (26% in EU-27), 31% basic (32% in EU-27), 23% low (20% in EU-27), 14% narrow (12% in EU-27) and 3% limited digital skills (5% in EU-27). 8% of employees in this section were without digital skills (5% in EU-27).
In 2023, 66% of employees and self-employed in the accommodation activities (I 55 according to NACE Rev. 2) had access to the Internet for business purposes (51% in EU-27). The largest share (37%) of enterprises in these activities used fixed connection to the internet, with the maximum contracted download speed at least 30 but less than 100 Mbit/s and 17% at least 1 Gbit/s.
Digitisation of tourism is important for increasing value added and for its sustainable transformation. Data and their use also play a key role for making data-based decisions and developing new services.
Enterprises with 10 or more employees and self-employed that are active in accommodation activities (I 55 according to NACE Rev. 2) used the Internet in 2023 also for the following purposes:
- 90% were present with a website (94% in EU-27). 31% advertised vacancies on it or enabled the electronic submission of job applications. 71% had a multilingual website.
- 80% had a profile on social media (85% in EU-27): 80% a profile on social networks (e.g. Facebook, LinkedIn), 55% on multimedia content sharing websites (e.g. YouTube, Instagram, TikTok, Snapchat) and 5% enterprise's blog or microblogs (e.g. X, Blogspot). 67% of enterprises used social media for development of enterprise's image or market products.
- 44% of enterprises paid to advertise on the Internet, e.g. adverts on search engines, on social media (e.g. on Google, Facebook, YouTube) or other websites. 42% used a method based on content or keywords searched by Internet users (contextual advertising), 30% a method based on the geolocation of Internet users and 17% a method based on the tracking of internet users' past activities or profile.
38% of enterprises purchased cloud computing services (46% in EU-27). 30% purchased security software applications (e.g. antivirus program, VPN), 27% office software (word processors, spreadsheets), 26% e-mail, 19% storage of files (all types of files, copies of enterprise files) and finance or accounting software applications and 16% hosting of the enterprise’s database.
Digitisation of business processes and use of data:
- A fifth of enterprises used software solution ERP (Enterprise Resource Planning) for sharing information among different functional areas (36% in EU-27).
- 14% used software for Customer Relationship Management (CRM) (35% in EU-27).
- In 13% of enterprises employees performed data analytics (34% in EU-27). Data analytics was performed on data from the following data sources: 13% of enterprises on data from transaction records (data about sales, payments, e.g. data from ERP, web sales), 11% on data about customers (e.g. data o customers purchases, location, preferences, reviews or searches), 5% on data from social media.
- 4% of enterprises used business Intelligence (BI) software (16% in EU-27).
Lack of relevant expertise in the enterprise among main reasons for not using artificial intelligence technologies
3% of enterprises used artificial intelligence technologies (AI) (6% in EU-27). Most often used AI was AI technology for identifying objects or persons based on images or videos, e.g. recognition of products, finger prints, faces, objects (3%). AI was most often used for ICT security (80% of enterprises that used AI).
Among enterprises that are not AI users (97%), 11% considered using it. For these enterprises, the reasons for not using it are for all: lack of relevant expertise in the enterprise, incompatibility with existing equipment, software or systems, concerns regarding violation of data protection and privacy, and lack of clarity about the legal consequences, e.g. liability in case of damage caused by the use of artificial intelligence. 94% stated as a reason difficulties with availability or quality of the necessary data, 56% ethical considerations and half that the costs seem too high. 44% of enterprises stated that AI technologies are not useful for the enterprise.
More turnover generated with reservations via online reservation platforms than via own websites
In 2022, 56% of enterprises in activities I55 generated turnover with web sales – received reservations via the Internet (72% in EU-27): 44% via their own or a website of their parent enterprise (63% in EU-27) and 54% via online reservation platforms (61% in EU-27).
In 2022, enterprises generated with web sales 14.2% of their turnover (excluding VAT): 7.0% via their own or a website of their parent enterprise and 7.2% via online reservation platforms. 5.0% of the turnover was generated with reservations received from Slovenia, 6.8% from other EU Member States and 2.4% from other countries.
More than half of the enterprises stated that digital transformation is not essential for successful performance of enterprise
In 2023, almost three quarters of enterprises in accommodation activities were hampered by problems in digital transformation of business (72%).
In 51% of enterprises rapid adjustment of the management or operations of the enterprise was not possible, e.g. rapid experimentation in the usage of digital technologies, adaptation to changes in the environment, 49% were hampered by lack of financial resources, 46% by lack of relevant staff or knowledge or executives in the enterprise who are responsible for key processes lacked knowledge of the capabilities of digital technologies. In 43% of enterprises business processes within the enterprise were not connected.
More than half (56%) of enterprises stated that digital transformation is not essential for successful performance of enterprise.
The largest share of employees in accommodation activities have basic digital skills
In 2023, 47% of individuals aged 16–74 years had at least basic digital skills. Among employees in section I Accommodation and food service activities (I55 and I56 according to NACE Rev. 2), the share was 52% (58% in EU-27). 21% had above basic (26% in EU-27), 31% basic (32% in EU-27), 23% low (20% in EU-27), 14% narrow (12% in EU-27) and 3% limited digital skills (5% in EU-27). 8% of employees in this section were without digital skills (5% in EU-27).
METHODOLOGICAL NOTE
The published data are estimates derived from the survey on the sample that represents enterprises with 10 or more employees and self-employed persons. An enterprise may consist of several ownership-related legal entities, as long as they operate on the market as one independent enterprise. Differences in the share of ICT usage between years can occur due to the different number of active enterprises in the observed population, which depends, among other things, on economic, environmental and health conditions, e.g. pandemic.
Additional explanations are available in the methodological explanations.
The survey is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or Eurostat. Neither the European Union nor the granting authority can be held responsible for them.
Additional explanations are available in the methodological explanations.
The survey is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or Eurostat. Neither the European Union nor the granting authority can be held responsible for them.
When making use of the data and information of the Statistical Office of the Republic of Slovenia, always add: "Source: SURS". More: Copyright.
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