Digitization of accommodation activities, 2022

Presence on the Internet is key when offering short-term accommodation

Digitisation of enterprises in accommodation activities (I55) is hampered by lack of relevant staff or knowledge and financial resources. In 2021, 27% provided training to develop ICT related skills and 77% generated turnover with reservations via the Internet. All were present on social media.

  • 19 January 2023 at 10:30
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  • final data
More than two thirds of employees and self-employed with access to the Internet for business purposes

Digitisation of tourism is crucial in regard of its competitiveness and increasing added value. At the same time, it will encourage its sustainable transformation. To what extent do enterprises with 10 or more employees and self-employed in accommodation activities (I 55 according to Nace Rev. 2) use information and communication technologies and what challenges do they face in the process of the digitisation of business?

70% of employees and self-employed in the observed activities had access to the Internet for business purposes (56% in EU-27). 35% of employees and self-employed were provided with portable devices (e.g. portable computer, smartphone) that allow connection to the Internet via mobile telephone networks (23% in EU-27). 42% of enterprises conducted remote meetings via MS Teams, Webex, Zoom (40% in EU-27).

More than a quarter provided training to develop ICT related skills

A tenth of enterprises employed ICT specialists (14% in EU-27). In 2021, 7% of enterprises recruited or tried to recruit ICT specialists (6% in EU-27). All of them had vacancies for ICT specialists that were difficult to fill – 89% encountered lack of applications.

In 2021, 27% of enterprises provided any type of training to develop ICT related skills of employees and self-employed, e.g. use of computers, software (17% in EU-27): 7% to the employed ICT specialists (6% in EU-27) and 26% to other employees and self-employed (16% in EU-27).

93% of enterprises employed or tried to employ new workers. Of those 56% mentioned in the vacancy notice also as a condition the mastery of digital skills and knowledge. A fifth of observed enterprises specified for each job in the systematization of jobs which digital skills or knowledge are required to perform the work, 35% for some of the jobs, 41% of enterprises did not specify which digital skills are required for any job and 4% had no systematization of jobs.

All enterprises present on social media

In 2022, 70% of EU residents aged 16–74 searched for information about products or services via the Internet (three quarters in Slovenia), while 58% participated on social media (63% in Slovenia). The Internet is crucial for the dissemination of information about tourist destinations and the provision of services throughout the world.

91% of enterprises in activities I55 were present on the Internet with a website, 72% provided on their website the possibility to submit a reservation and 83% had a website that was multilingual.

In 2021, social media were used by all enterprises (87% in the EU-27). They all had a profile on social networks, e.g. Facebook (86% in EU-27), 75% had a profile on websites for sharing multimedia content, e.g. on YouTube, Instagram (54% in EU-27) and 22% had a microblog profile or their own blog, e.g. on Twitter, Blogspot (18% in EU-27).

Online reservation platforms important for providing services and advertising

Technological progress and digitisation have fundamentally changed the business of enterprises that offer short-term accommodation. The reservation of overnight stays has moved online – through own website and especially through e-commerce marketplace websites or online reservation platforms, which have become important from the point of view of advertising services.

In 2021, 77% of enterprises in activities I55 generated turnover with web sales – received reservations via the Internet (73% in EU-27): 61% via their own or a website of their parent enterprise (66% in EU-27) and 77% via online reservation platforms (65% in EU-27).

In 2021, enterprises generated with web sales 18.2% of their turnover (excluding VAT): 8.1% via their own or a website of their parent enterprise and 10.1% via online reservation platforms. 10.8% of the turnover was generated with received reservations from Slovenia, 6.0% from other EU member states and 1.4% from other countries.


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More than half of enterprises purchased cloud computing services

In addition to the digitisation of the sales process, the digitisation of internal business processes is also important. ERP, an information system for managing enterprise’s operations, which combines data from various departments in one place, is used by 46% of enterprises. CRM, which strengthens communication with customers, enables the tracking of their needs, contributes to the easier resolution of customer requests is used by 40% of enterprises.

In 2021, 86% of enterprises sent electronic invoices in a standardized structure suitable for automated processing (e-invoices). The majority, 64%, of enterprises sent fewer than 10% of all sent invoices as e-invoices.

58% of enterprises purchased cloud computing services (42% in EU-27) – the most often purchased services were the purchase of e-mail (40%) and the purchase of ERP software applications in the cloud (33%).

More than a tenth of enterprises make their employees aware of their obligations in ICT security related issues with compulsory training courses or viewing compulsory material

The digitisation of business and the use of the Internet bring new dangers, so it is necessary for enterprises to take care of cyber security. Training of employees in the safe usage of ICT is crucial. Half of enterprises made their employees and self-employed aware of their obligations in ICT security related issues (61% in EU-27). 36% made them aware with voluntary training or internally available information, e.g. information on the intranet (43% in EU-27), 25% by contract, e.g. contract of employment (31% in EU-27) and 11% with compulsory training courses or viewing compulsory material (21% in EU-27).

44% of enterprises had document(s) on measures, practices or procedures on ICT security – established information protection policy (34% in EU-27).

96% of enterprises used ICT security measures on their ICT systems (95% in EU-27).


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Lack of relevant staff or knowledge and lack of financial resources main problems that hamper digital transformation

31% of the enterprises in activities I55 had a digital strategy for digital transformation of business (in 2021: 14%).

61% of enterprises were hampered by problems in digital transformation of business (74% in 2021). 48% were hampered by lack of relevant staff or knowledge, 47% by lack of financial resources, in 31% of enterprises rapid adjustment of the management or operations of the enterprise was not possible, e.g. rapid experimentation in the usage of digital technologies, adaptation to changes in the environment, in 22% of enterprises executives in the enterprise who are responsible for key processes lacked knowledge of the capabilities of digital technologies, in 20% of enterprises business processes within the enterprise were not connected and in 16% of enterprises employees or managers did not show a willingness to make changes in the enterprise.

27% of enterprises had no problems with digital transformation and 38% stated that digital transformation was not essential for the successful performance of the enterprises.
The published data are estimates derived from the survey on the sample that represents enterprises with 10 or more employees and self-employed persons. An enterprise may consist of several ownership-related legal entities, as long as they operate on the market as one independent enterprise.

The survey is co-financed by the European Commission. However, the European Commission accepts no responsibility or liability whatsoever with regard to the material published in this document.

When making use of the data and information of the Statistical Office of the Republic of Slovenia, always add: "Source: SURS". More: Copyright.