Our most north-eastern and flat region is characterised by agriculture. Fertile soil, the continental climate and flat land provide good conditions for field crops farming and mixed cropping, which is a typical activity of agricultural holdings in the region. Field crops cover more than three quarters of total utilised agricultural area or twice as much as the national average.
On the other hand, its geographical position and bad traffic connections deteriorate the economic position of this region, which reflects in its low GDP per capita (EUR 12,000 in 2008) and the highest rate of registered unemployment in the country (in 2009 twice as high as in the region with the lowest rate).
The unfavourable economic situation is accompanied by unfavourable population trends. Pomurska had the highest negative total population increase in 2009. Decrease in the number of population is largely a result of low fertility and high mortality as well as of emigration to other Slovenian regions. In 2009, this region recorded the largest share of premature deaths as one in four deceased died before the age of 65 years.
Pomurska is one of the more tourist attractive Slovenian regions, since this region annually generates almost a tenth of total overnight stays in Slovenia. Natural features for health tourism, hunting and rural tourism at the wine trails, accompanied by the Mura River, contribute to the tourist recognition of the region.