Web sales, Slovenia, 2016

Web sales via own website or via e-commerce marketplaces in enterprises with 10 or more persons employed

20% of enterprises with 10 or more persons employed received orders or reservations via websites in Slovenia in 2016. 13% of enterprises had web sales via their own website and 9% vie e-commerce marketplaces.

  • 11/7/2017
  • |
  • final data

Web purchasing in Slovenia is increasing. 46% of persons aged 16–74 years made online purchases (40%: 2016) in the period of 12 months (from April 2016 to March 2017). 77% of these e-buyers purchased online from online sellers in Slovenia. Enterprises can have web sales via their own website or via a website that is used by several enterprises for trading products or services (e-commerce marketplaces). Web sales include sales of products or services, but payment and delivery of goods or services do not have to be conducted online. Orders or reservations received via e-mail are excluded.

A fifth of enterprises generated a part of their turnover with web sales  

In 2016, 20% of enterprises with 10 or more persons employed received orders or reservations via websites (17%: 2015).

As regards the enterprise size (number of persons employed), 20% of small (17%: 2015), 18% of medium-sized (16%: 2015) and 30% of large enterprises (the same as in 2015) had web sales.

62% of enterprises with web sales received orders or reservations from private consumers and 65% from other enterprises or public authorities. The majority of enterprises with web sales received orders or reservations form Slovenia (80%), 51% from other EU Member States and 15% from the rest of the world.

More small enterprises use e-commerce marketplaces for web sales

13% of enterprises with 10 or more persons employed had in 2016 web sales via their own website or the website of the mother enterprise, via extranet. 9% of enterprises had web sales via websites that are used by several enterprises for trading goods or services (e-commerce marketplaces), e.g. Booking, Amazon, Bolha, eBay, etc., and 2% of enterprises had web sales via own website and e-commerce marketplaces.

As regard the enterprise size (number of persons employed), 12% of small, 13% of medium-sized and 28% of large enterprises had web sales via their own website and 9% of small, 8% of medium-sized and 6% of large enterprises had web sales via e-commerce marketplaces. As regards enterprise activity, the share of enterprises that had web sales via e-commerce marketplaces was the highest among enterprises in accommodation activities (69%).

The value of turnover generated with web sales is increasing

Enterprises generated 3.0% of their turnover (excluding VAT) with web sales in Slovenia in 2016 (2.2%: 2015) or around EUR 2,000 million.

The majority of the turnover generated with web sales was generated with web sales via own website (84%); 16% of the value was generated with web sales via e-commerce marketplaces.

55% of the turnover generated with web sales was web sales to other enterprises or public authorities and 45% web sales to private consumers.

Enterprises with web sales generated more than half of their turnover from web sales with web sales in other EU Member States (49%), 32% with web sales in Slovenia and 18% with web sales to the rest of the world.

A tenth of enterprises had web sales to other EU Member States

10% of enterprises with 10 or more persons employed had web sales to other EU Member States in 2016. 5% of enterprises with web sales to other EU Member States were faced with high costs of delivering or returning products, while 2% of enterprises experienced the following difficulties: difficulties related to resolving complaints and disputes, difficulties due to the need to adapt product labelling for sales to other EU Member States, and restrictions from business partners to sell to certain EU Member States. Knowledge of foreign languages needed for communication with customers in other EU Member States didn’t present any difficulties to enterprises.

Table 1: Enterprises generating a part of their turnover with web sales, Slovenia, 2016
10 or more
persons employed
10–49
persons employed
50–249
persons employed
250 or more
persons employed
%
Web sales20201830
Web sales via own website13121328
Web sales via e-commerce marketplaces9986
Source: SURS
METHODOLOGICAL NOTE

The published data are estimates derived from the survey on the sample which represents enterprises with 10 or more persons employed.

Detailed data and time series are available on the SI-STAT data portal.
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